Hello

I'm Samuel Huerga

Lead Data Scientist

  • Phone +34 622 255 655
  • E-mail samuelhuerga87@gmail.com
  • Location Madrid (Spain)

Download Resume

Data Scientist, R enthusiastic and shiny developer.
Always up to date on new trends and resources, I enjoy discovering insights from data.
R teacher, covering data manipulation, modeling and visualization through tidyverse ecosystem.

Work Experience

June 2022 - ongoing

Lead Data Analyst

Leading a group of 2 people and providing main analytics to Marketing, Content and some Product squads

A/B tests design, analyses and insights presentation of impact on retention and funnel metrics of new functionalities

Support to provide data metrics to new products and features

Nov 2019 - June 2022

Senior & Lead Data Scientist

Technical lead of 5 data scientists and in charge of analytical development at Growth and Marketing department of:

Algorithms to calculate LifeTime Value of new customers.

User Scoring models used for segmentation based on usage of application

Media Mix Models to attribute organic subscriptions to Marketing drivers and uplift of paid channels.

A/B tests and price elasticity experiments statistical support

Defining OKRs, designing roadmaps, planing sprints and aligning with stakeholders

Aug 2018 - Nov 2019

Senior Data Scientist

New analytical solutions based on:

NLP (Natural Language Processing) algorithms, providing sentiment analysis, topic discovery and topic classification.

Deep Learning algorithms to extract and classify arousal in speech audios when people are being interviewed.

Development of Shiny web applications with more than a hundred users.
Administration of servers from scracth, setting up all needed components.

Dec 2015 - Aug 2018

Data Scientist

Mathematical models focused on prediction and optimization:
Econometric models, linear and logistic regression, loglinear models, SVM, neural networks, decision trees, random forests, ARIMA models, clustering, segmentation, asociation rules and heuristic optimization algorithms.

Shiny developer of big web tools with dozens of concurrent users.

Data analysis from multiple sources: Big Data platforms (Cloudera), geospatial, web pages (scraping), relational databases and flat files.

Automatization of recurrent analysis ensuring reproducibility, from data extraction to results presentation through automatic reports and shiny web tools.

Exploratory data analysis of large amount of features, regarding visualization and summarising the information to provide business oriented insights.

Teaching assistant to new employees through DataCamp.

Experience in tidyverse ecosystem (dplyr, ggplot), Rmarkdown, highcharts and Shiny.

Jan 2015 - Nov 2015

Business Intelligence Systems Engineer

Datawarehouses load and optimization of ETL processes with Unix, PLSQL and Business Objects.
Data extraction for Reporting and optimization processes.

Development and implementation on a Big Data environment with HIVE and sqoop.

Pilot projects investigation and technical support for data visualization tools, like QlikView and PowerPivot.

Sep 2010 - Dec 2014

Cobol DB2 Systems Engineer

Software analysis, design and development with COBOL and DB2

Troubleshooting, identifying and solving software and data issues

Database design, resource optimization, analysis and reporting

Portfolio

Trickerion: Strategy dashboard

R Shiny Web/CSS

Trickerion: Strategy dashboard

R Shiny Web/CSS

Trickerion is a boardgame where you represent a magician in the 19th century trying to perform the best tricks in the most famous theaters around the world. It’s one of my favourite games: its graphic desing is stunning, gameplay is really tense, and it’s pretty complex. It is a heavy

Recommender system

R Recommender Systems Shiny

Recommender system

R Recommender Systems Shiny

A board game recommendation web application based on your tastes can be found in: https://samuelhuerga.shinyapps.io/bgg_recommender/ Board games is one of my hobbies. For those who don’t know them, there is way more beyond Trivia and Monopoly, so I made this app to make a little easier to find new games

Excel to R Cheatsheet

Documentation R

Excel to R Cheatsheet

Documentation R

Here you can find a cheatsheet to help people who are advanced Excel users switch to R, with the main advantage of making analysis more reproducible: You can download it here. Disclaimer note: This cheatsheet was made for my previous company colleagues, so you may find some disadvantages in it,

Technologies

Scripting


Proficient in R
Python
DBT
Unix

Data querying


Tidyverse (R) advocate
SQL

Databases


Redshift
Snowflake
PostgreSQL
Oracle
DB2
SQLite

Big Data


AWS
Spark
Keras

Reporting


Looker
Amplitude
Rmarkdown

Visualization


Highcharts
ggplot2

Version control


Github
Gitlab

Education

Sep 2005 - Jul 2010

Mathematics Degree

University of Seville. 1st of promotion. AVG 9.2 / 10

Mar 2018

Deep Learning Specialization

Coursera

Dec 2017

Data Science Specialization

Coursera

Nov 2017

Machine Learning Specialization

Coursera

Nov 2017

Executive Data Science Specialization

Coursera

BigData XSeries (Spark)

Udacity

Cloudera Certified Developer for Apache Hadoop (CCDH)

Cloudera

Projects I have worked on